Having been appointed in 2020, Justice Rebeca Huddle was on the ballot to win a full-term on the Texas Supreme Court for the first time. As a compelling public speaker and the only fluent Spanish speaker in the race, we prioritized putting Justice Huddle on camera and allowing her to speak directly to voter in both English and Spanish. Knowing there was a potentially competitive race at the top of the ticket, we carefully built audiences of voters in need of learning about Justice Huddle or who need convincing to continue voting down ballot. We segmented those audiences by location, voter modeling, and even the language the target had their phone set to. By delivering ads across a variety of platforms, from phones to connected TVs, we helped Justice Huddle secure an overwhelming victory at the ballot box.